Outside of the voluntary churn issue, Netflix is concerned with understanding the incremental value of offering subscription via IAP on iOS. Eric Gray – Product Manager, Commerce & Pricing for Apple ServicesĪs Apple’s Oliver wrote in the opening email of the thread:.Carson Oliver – Director of App Store Business Management.Christopher Campbell – Apple Hardware Engineer.Sheryline Chapman – App Store Business Management.Those on the email thread, which ran from February through April of 2018, included: Apple trial, a detailed new email thread has come to light showcasing internal communication at Apple once the company became aware of Netflix’s plans to roll out an A/B test focused on use of the App Store’s In-App Purchase system. In the months leading up to that, Apple was scrambling internally to convince Netflix to change its mind.Īs part of the Epic vs. The backstory here is that Netflix dropped support for new users to sign up for a subscription in the Netflix for iPhone app in December of 2018.

As Netflix was plotting its roadmap, Apple made a multitude of last-ditch efforts to win the company over. Apple show how Apple attempted to convince Netflix to continue using the App Store In-App Payments system. New internal emails and presentation documents revealed as part of the Epic vs.